Threads, a social media platform created by Meta, has joined the group of applications aiming to take advantage of Twitter’s declining popularity. Threads enables users to share brief written posts, photos, and videos with their followers. It functions similarly to Twitter and has the potential to become the dominant microblogging platform, replacing Twitter.
However, Threads is missing some important features that could make it even more competitive compared to Twitter. Here are six features that Threads should include in order to become a platform that surpasses Twitter.
One feature that Threads lacks, which Twitter has, is the ability to view trends. Trends on Twitter offer real-time insights into popular topics being discussed. They can be location-specific, based on interests, or related to global events. Trends help users stay informed about what’s happening in their surroundings. To be a strong competitor against Twitter, Threads should introduce a similar feature that allows users to stay connected with local and global trends.
Twitter’s renowned hashtag feature enables users to categorize their posts, making them easily discoverable by others sharing similar interests. By clicking on a hashtag, users can explore related tweets and access valuable information about subjects or events.
By incorporating the hashtag feature, Threads would provide a seamless way to join conversations on various topics, from breaking news to memes and hobbies. Users could effortlessly search for hashtags, engage with relevant content, and connect with like-minded individuals. Discover and participate in realtime discussions with Threads enhanced hashtag functionality.
Allowing Sign-Ups from Non-Instagram Users
One major drawback of Threads is that it mandates users to have an Instagram account in order to use the platform. This restriction not only hampers the growth and potential user base of Threads but also excludes individuals who either don’t use Instagram or prefer not to link their accounts.
Consequently, Threads may not be the ideal choice for those seeking a fresh start on a new social media platform. Additionally, users are unable to change their username or display name on Threads without making the same modifications on Instagram.
A key aspect of being a Twitter rival is having a direct messaging feature. Direct messages (DMs) not only enable private conversations but also serve as a convenient way to share content with online contacts.
In Threads app, the only option to share a thread with a friend is by mentioning them in the replies. This method lacks the privacy and convenience of simply sharing a tweet directly. By introducing direct messages, Threads can enhance user connections and solidify its position as a compelling alternative to Twitter. Connect more intimately with your contacts and experience the full potential of Threads by incorporating DMs.
By introducing an audio feature, Threads would give users the ability to participate in or create their own discussion rooms, both public or private, where they can freely converse about various topics.
Since Clubhouse was the initial platform to introduce live audio capabilities, Meta can incorporate this feature without facing accusations of copying Twitter.
Decoupling From Instagram
Threads is currently heavily reliant on Instagram, similar to how Facebook Messenger was merely an extension of another app back in 2011. It requires users to have an Instagram account to use Threads, and customization options are tied to Instagram settings. Even deleting a Threads account necessitates deleting the corresponding Instagram account.
While Threads serves well as a text extension for Instagram, if it aims to compete with Twitter, it should aim to detach itself from Instagram as much as possible and become more independent in the future.
With features like short text, photo, and video updates, Threads offers a familiar experience. However, it lacks some fundamental features that would make it truly competitive against Twitter, such as trends and direct messaging. To reach its full potential, Threads needs to incorporate these features to keep users engaged and connected. Additionally, its heavy dependence on Instagram limits its accessibility and customization options. If Threads can address these limitations and become more independent from Instagram, it has the potential to offer a refreshing alternative to the Twitter.
Also Read: 10 Ultimate Tips to Use Threads App Like a Pro
Threads is a promising new app with the potential to be a major player in the social media landscape. However, in order to truly reach its full potential, Threads needs to add some of the features that are popular on Twitter. If Threads can do this, it could be a major player in the social media landscape for years to come. The features listed in this article are just a few of the things that Threads could do to improve its competitive edge. To learn more about Threads, follow us on Threads. We hope you found this article helpful. If you have any questions, please feel free to leave a comment below.