Adobe Max is one of the most anticipated events for creative professionals, enthusiasts, and students. It is a three-day conference that showcases the latest innovations, trends, and best practices in digital creativity. Adobe Max 2023 was held from October 10 to 12 in Los Angeles, and it was also broadcasted live online for free to anyone who registered.
One of the main highlights of Adobe Max 2023 was the introduction of new generative AI models and features powered by Adobe Firefly, Adobe’s generative AI tool that can create realistic and diverse content from text prompts or user inputs. Firefly is designed to augment and enhance the creative workflows of Adobe’s Creative Cloud apps, such as Photoshop, Illustrator, Lightroom, Premiere Pro, and After Effects.
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What is Adobe Max?
Adobe Max is an annual creativity conference that brings together thousands of creative professionals, enthusiasts, and students from various fields and industries. It is a platform for learning new skills, discovering new tools, networking with peers, and getting inspired by world-class speakers and performers.
Adobe Max 2023 featured over 400 sessions and workshops covering topics such as graphic design, photography, video editing, animation, web design, UX design, AR/VR, audio production, and more. Some of the keynote speakers included Zendaya, Ava DuVernay, Stanley Tucci, Questlove, Lizzo, and Billie Eilish.
Adobe Max also showcases the latest innovations and updates from Adobe’s products and services, especially its Creative Cloud suite of apps that are widely used by millions of creatives around the world. Adobe Max is where Adobe reveals its vision for the future of creativity and how it leverages cutting-edge technologies such as AI, cloud computing, and immersive media to empower its users to create amazing content.
New Firefly models for creative generative AI
Adobe unveiled three new models in its Firefly family of creative generative AI. These models include the Adobe Firefly Image 2 Model, Adobe Firefly Vector Model, and Adobe Firefly Design Model.
Firefly Image 2 Model
One of the biggest announcements at Adobe Max 2023 was Firefly Image 2 Model. This is a new version of the Firefly AI image generator that can create higher-quality images than before. Firefly Image 2 Model can generate more realistic human skin and eyes, as well as improved colors and textures. It can also generate more diverse images that reflect different cultures, genders, ages, styles, and expressions.
Firefly Image 2 Model can be used to create images of people or characters for various purposes, such as illustration, animation, storytelling, gaming, education, or entertainment. It can also be used to create images of animals or creatures for similar purposes. Firefly Image 2 Model can also generate images of landscapes or scenes that can be used as backgrounds or environments for other projects.
Firefly Image 2 Model can be accessed through the Firefly web app or through Photoshop’s Neural Filters panel. Users can enter text prompts or keywords to generate images, or they can upload their own images or sketches to refine or modify them. Users can also adjust various parameters, such as style, color, lighting, pose, expression, and more, to customize their images.
Firefly Vector Model
Another major announcement at Adobe Max 2023 was Firefly Vector Model. This is a new Firefly AI model that can generate vector graphics or logos from text prompts or sketches. Firefly Vector Model can create scalable and editable graphics that can be used for branding, marketing, web design, or other purposes.
Firefly Vector Model can generate graphics or logos in various styles, such as flat, 3D, abstract, geometric, organic, or artistic. It can also generate graphics or logos in various categories, such as animals, plants, food, sports, technology, or music. Firefly Vector Model can also generate graphics or logos that match the meaning or sentiment of the text prompts or sketches.
Firefly Vector Model can be accessed through the Firefly web app or through Illustrator’s Firefly panel. Users can enter text prompts or keywords to generate graphics or logos, or they can upload their own sketches to refine or modify them. Users can also adjust various parameters, such as shape, color, font, layout, and more, to customize their graphics or logos.
Firefly Design Model
The third new Firefly AI model that was announced at Adobe Max 2023 was Firefly Design Model. This is a new Firefly AI model that can generate design layouts or templates
New features in Creative Cloud apps
In addition to the new Firefly AI models, Adobe also announced new features and updates for its Creative Cloud apps that are powered by Firefly or other AI technologies. Some of the most notable ones are:
Photoshop
- Sky Replacement: This feature allows users to replace the sky in a photo with a different one from a library of presets or their own images. The feature automatically adjusts the colors and lighting of the foreground and background to match the new sky.
- Neural Filters: This feature allows users to apply various effects to a photo using AI, such as changing the age, expression, hair, or makeup of a person, or adding artistic styles or textures.
- Object Aware Refine Edge: This feature allows users to refine the selection of complex objects, such as hair or fur, using AI. The feature automatically detects and preserves the details and edges of the object while removing the background.
- Content-Aware Fill Workspace: This feature allows users to remove unwanted objects from a photo and fill in the gaps with realistic content using AI. The feature provides more control and options for users to customize the results.
Illustrator
- Recolor Artwork: This feature allows users to change the colors of a vector graphic or logo using AI. The feature automatically generates harmonious color schemes based on the original colors or user preferences.
- Variable Fonts: This feature allows users to adjust various aspects of a font, such as weight, width, slant, or optical size, using sliders. The feature provides more flexibility and creativity for users to customize their typography.
- Freeform Gradients: This feature allows users to create smooth and natural gradients by placing color points on a vector graphic. The feature automatically blends the colors and creates transitions between them.
Lightroom
- Enhance Details: This feature allows users to improve the resolution and quality of a photo using AI. The feature automatically enhances the details and textures of the photo without introducing noise or artifacts.
- Texture Slider: This feature allows users to adjust the amount of texture in a photo using a slider. The feature can either increase or decrease the texture depending on the direction of the slider.
- Color Grading: This feature allows users to adjust the colors of a photo using color wheels. The feature provides more control and precision for users to fine-tune the colors of the shadows, midtones, and highlights.
Premiere Pro and After Effects
- Auto Reframe: This feature allows users to automatically crop and resize a video to fit different aspect ratios, such as square, vertical, or horizontal. The feature uses AI to detect and track the main subject or action in the video and keep it in frame.
- Roto Brush 2: This feature allows users to isolate a moving object from a video using AI. The feature automatically creates a mask around the object and tracks its motion across frames.
- Content-Aware Fill for Video: This feature allows users to remove unwanted objects from a video and fill in the gaps with realistic content using AI. The feature works similarly to Photoshop’s Content-Aware Fill Workspace.
Adobe Express
Adobe Express is a new app that combines the features and functions of several Adobe apps, such as Photoshop Express, Spark Post, Spark Video, Premiere Rush, and Fresco. Adobe Express is designed to be an easy-to-use and all-in-one app for creating and sharing various types of content, such as photos, videos, graphics, collages, flyers, posters, stories, animations, and more.
Adobe Express also integrates with Firefly AI models and features, such as Firefly Image 2 Model, Firefly Vector Model, Sky Replacement, Neural Filters, Recolor Artwork, Auto Reframe, and more. Users can access these features through the Express panel in the app.Adobe Express is available for free for anyone who signs up with an Adobe ID. Users can also upgrade to a premium subscription that unlocks more features and content.
Gingerbread is a new feature from Adobe that uses AI to create realistic images from text. It lets designers tweak the position and orientation of the objects in the image, giving them more creative freedom. Gingerbread is a glimpse into the future of image generation. if you want to know more about Adobe New AI Image Generator Tool checkout this article.
Adobe GenStudio
Adobe GeoStudio is a new web app that allows users to create generative art using AI. GenStudio uses Firefly AI models and features, such as Firefly Image 2 Model, Firefly Vector Model, Neural Filters, Recolor Artwork, Freeform Gradients, and more. Users can enter text prompts or keywords to generate art, or they can upload their own images or sketches to refine or modify them. Users can also adjust various parameters, such as style, color, shape, size, complexity, and more, to customize their art.
GenStudio is designed to be a fun and experimental app for exploring and expressing creativity through generative art. GenStudio is also designed to be educational and inspirational for learning about AI and art.
Frequently Asked Questions
What are Some of the New Firefly AI Models that Were Announced at Adobe Max 2023?
Some of the new Firefly AI models that were announced at Adobe Max 2023 are Firefly Image 2 Model, Firefly Vector Model, and Firefly Design Model. These models can generate images, vector graphics, logos, design layouts, or templates from text prompts or sketches.
What are Some of the New Apps that Combine and Integrate the Features and Functions of several Adobe apps and Firefly AI Models and Features?
Some of the new apps that combine and integrate the features and functions of several Adobe apps and Firefly AI models and features are Adobe Express and Adobe Gen Studio. These apps are designed to be easy-to-use and all-in-one solutions for creating and sharing various types of content, such as photos, videos, graphics, collages, flyers, posters, stories, animations, and more.
What are Some of the New Features and Updates for Creative Cloud Apps that are Powered by Firefly or other AI Technologies?
Some of the new features and updates for Creative Cloud apps that are powered by Firefly or other AI technologies are Sky Replacement, Neural Filters, Object Aware Refine Edge.
Conclusion
Adobe Max 2023 was a remarkable event that showcased the latest innovations and updates from Adobe, especially in the field of generative AI and creativity. Adobe Firefly, Adobe’s generative AI tool, was the star of the show, as it powered and supplemented new features and apps that can create realistic and diverse content from text prompts or user inputs. Firefly is designed to augment and enhance the creative workflows of Adobe’s Creative Cloud apps, such as Photoshop, Illustrator, Lightroom, Premiere Pro, and After Effects.
Adobe also announced new apps, such as Adobe Express and Adobe GenStudio, that combine and integrate the features and functions of several Adobe apps and Firefly AI models and features. These apps are designed to be easy-to-use and all-in-one solutions for creating and sharing various types of content, such as photos, videos, graphics, collages, flyers, posters, stories, animations, and more.
Adobe Max 2023 demonstrated how Adobe is transforming the future of creativity and AI by empowering its users to create amazing content with the help of AI. Adobe Max 2023 also inspired and educated its users to explore and express their creativity through generative art.
