Writing great copy is one of the most important skills for any content marketer. Whether you need to craft catchy headlines, engaging blog posts, persuasive sales pages, or captivating social media captions, you need to know how to write in a way that attracts and converts your audience.
But writing great copy is not easy. It takes time, creativity, and skill to produce high-quality content That’s where AI copywriting tools come in handy. These are software applications that use artificial intelligence (AI) to generate copy that fits a particular format, style, and tone.
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What are AI Copywriting Tools and Why are they Useful?
AI copywriting tools are software applications that use machine learning and natural language processing to generate copy that fits a particular format, style, and tone. Machine learning is how artificial intelligence algorithms ‘learn’ by processing massive amounts of data and finding patterns in that data.
How to Choose the Best AI Copywriting Tool for your Needs?
There is no one-size-fits-all solution when it comes to choosing the best free AI copywriting tool for your needs. Different tools have different features, capabilities, and limitations that may suit some use cases better than others. Therefore, you need to consider several factors before deciding which tool to use, such as:
- Content goals: Define content type, purpose, audience, and pain points.
- Budget: Determine spending limits, subscription preference, trial, or guarantee.
- Skill level: Assess AI tech comfort, interface preference, guidance needed.
- Preferences: Prioritize desired features, content versatility, integration.
Best AI Copywriting Tools that will Boost your Content Marketing
Copy.ai
Copy.ai is an AI-powered writing tool that uses machine learning to generate various types of content, including blog headlines, emails, social media content, web copy, and more. Copy.ai is built on top of OpenAI’s GPT-3 large language model (LLM) and is designed to help users with the free copywriting generator.
Pros Cons Convenient and user-friendly with GPT-3 technology. Copy.ai may lag while generating content. Creates content for diverse platforms and formats. Highly random content sometimes appears. Offers 90+ templates and a blog post generator. It needs lots of fact-checking. Brand Voice feature maintains consistent brand identity. Building long-form copy can be frustrating.
Pricing
- Free: 2,000 words/month, all tools, no credit card.
- Pro: $49/month or $35/month (annual), unlimited words, 5 seats, pre-built templates, API, languages.
- Enterprise: Custom pricing, security features, dedicated support, unlimited everything.
Unbounce
Unbounce Smart Copy is a tool that helps you create effective and engaging copy for your marketing campaigns. It uses artificial intelligence to generate content that matches your brand voice, audience, and goals. You can use Unbounce Smart Copy to write copy for various purposes, such as landing pages, ads, emails, taglines, product descriptions.
| Pros | Cons |
|---|---|
| Create compelling marketing copy in seconds. | It may miss your brand’s unique tone and audience nuances. |
| Boost conversions with persuasive, audience-focused content. | Generated content might lack originality against competitors. |
| Experiment with diverse copy variations for optimal results. | Adherence to industry-specific best practices can vary. |
| Access 45+ templates and 30 languages. | Some campaign-specific features may be unsupported. |
| Seamlessly integrate via Chrome extension or desktop app. | Integration with other tools may encounter issues. |
Pricing
- Free Plan: Generate content for one project, get 40 credits monthly, use Chrome extension and desktop app for free.
- Essential Plan: $9/mo (or $8/mo annually), 200 monthly credits, up to three projects, priority support.
- Unlimited Plan: $49/mo (or $40/mo annually), unlimited credits/projects, upcoming Copy Insights feature.
Hypotenuse AI
Hypotenuse AI is an AI copywriting tool that helps you create engaging and high-quality content for various purposes. Whether you need to write blog articles, product descriptions, social media posts, emails, or website content, Hypotenuse AI can assist you with its powerful features.
Pros Cons Quick content generation with AI for time savings. Content may need editing for accuracy and originality. Collaborative content creation with AI for enhanced quality. Clear instructions may be necessary for your specific needs. AI-powered image creation for visual impact. Customization may be needed to match your brand style. Seamless integration with your existing tools for convenience. Troubleshooting may be required for seamless integration.
Pricing
- Individual: $15/month or $149/year for creators, 25K words, 5 HypoDoc uploads, 250 images, templates, 25+ languages.
- Teams: $59/month or $590/year for collaborative teams, 120K words, 30 HypoDoc uploads, unlimited images, plagiarism check.
- Enterprise: Custom pricing for large organizations, includes Teams features, custom AI, API access, user roles, account manager.
Writesonic
Writesonic is a tool that uses artificial intelligence to help you write better content for your website, marketing materials, social media posts, and more. It can generate high-quality copy in minutes, without the need for a human copywriter or a marketing team. Writesonic can write various types of content.
| Pros | Cons |
|---|---|
| Generates quick, high-quality, and cost-effective content. | Might not match your brand’s tone or audience style. |
| Writes diverse content: blogs, ads, product descriptions, and more. | May lacks accuracy or consistency with provided info. |
| Overcomes writer’s block, sparks fresh ideas. | May not follow SEO, grammar, or readability rules. |
| Optimizes content for better conversions and engagement. | Struggles with complex or technical topics. |
Pricing
- Free Trial: Get 10,000 words/month with full features, browser extensions, and WordPress export. Uses GPT-3.5.
- Unlimited: Enjoy limitless words for $16/month, including brand voice and API access. Powered by GPT-3.5.
- Business: For $12.67/month, access up to 30M words/month, GPT-4 & GPT-4 32K, priority features, and support.
- Enterprise: Custom packages with advanced features, training, and dedicated support. Contact for a quote.
Rytr
Rytr is an AI copy generator tool that helps you create high-quality content, in just a few seconds, at a fraction of the cost. You can use Rytr to write emails, blogs, social media posts, product descriptions, and more. Rytr uses state-of-the-art language AI to generate unique, original, and engaging content for almost any vertical.
Pros Cons Save time, money, effort with Rytr’s quick, quality content generation. Content may not always meet your expectations. Write for multiple uses, languages, tones—versatile tool. Nuances in languages and tones can be challenging. Enhance writing skills with suggestions, feedback, rewording. Human input, editing, and verification still needed. Create plagiarism-free, unique content with Rytr. Accuracy and reliability of content not guaranteed.
Pricing
- Free plan: Use Rytr for free, 10,000 characters/month, various features.
- Saver plan: $9/month, 100,000 characters, priority support.
- Unlimited plan: $29/month, unlimited content, team collaboration.
- Lifetime deal on Appsumo: $39, 50,000 characters/month, extra $10 off for new accounts.
Jasper AI
Jasper AI is a powerful copywriting tool that uses artificial intelligence to generate high-quality content for various purposes. Jasper AI can help you write blog posts, marketing copy, social media captions, product descriptions, and more. Jasper AI can also create stunning images based on your prompts using Jasper Art.
| Pros | Cons |
|---|---|
| Jasper AI generates quick, high-quality content. | May lack human language nuances. |
| Adapts to various tones and learns your style. | May need editing for accuracy. |
| Integrates with tools, automates content creation. | May struggle with complex topics. |
| Offers free writing tools and generators. | May not create standout, creative content. |
| Boasts a supportive user community and training options. | May not provide personalized support. |
Pricing
- Creator: $39/month or $312/year, 1 seat, 50 assets, SEO mode, for individuals.
- Teams: $99/month or $792/year, 3 seats, custom templates, for collaborative teams.
- Business: Custom pricing, unlimited features, security, for businesses.
- 7-day free trial available. Affordable content creation tool.
ContentBot
ContentBot is an AI-powered content creation platform that helps you generate high-quality and original content for your website, blog, social media, and marketing campaigns. ContentBot uses a natural language generation (NLG) technology called GPT-3, which is one of the most advanced AI models in the world.
Discover how undetectable AI can help you create engaging and original content for your website or blog. Learn the benefits, challenges, and best practices of using AI-powered tools to write like a pro. undetectable AI allows you to generate content that closely resembles human-written text.
| Pros | Cons |
|---|---|
| ContentBot ai generates diverse content types with minimal input. | ContentBot ai may produce lower-quality long-form content with errors. |
| Unique features include daily inspirations, plagiarism check, mockup generator, and more. | Limited monthly credits per plan, potentially insufficient for frequent or large projects. |
| TINYSEED AI engine enhances creativity, supports multiple languages, and learns from user input. | Being in beta, ContentBot ai may have occasional bugs or fail to generate content. |
Pricing
- Free Plan: 5,000 words per month, limited templates.
- Starter Plan: $19/month, 50,000 words, unlimited seats, one automation flow.
- Premium Plan: $59/month, 150,000 words, unlimited seats, three automation flows, SEO tools.
- Premium+ Plan: $99/month, 400,000 words, unlimited seats, ten automation flows, SEO tools.
Read these 10 AI Content Writing Tools. AI writing tool is a software application that generates text using artificial intelligence. AI writing tools may generate a wide range of material, such as blog posts, articles, social media postings, and even marketing copy. This can assist you in increasing your productivity and reaching a larger audience.
ClosersCopy
ClosersCopy is an AI copywriting tool that helps you create engaging and effective copy for your marketing campaigns. It uses natural language processing and machine learning to generate high-quality content for various purposes, such as blogs, ads, emails, landing pages, headlines, slogans, and more.
Pros Cons Create effective marketing copy easily. May not capture brand nuances. AI algorithms tailored for copywriting. Limited for complex or technical topics. Ready-made templates for various industries. May lack originality and creativity. Customize copy with your voice and style. No accuracy or quality guarantee.
Pricing
- Starter Plan: $29.99/mo or $20.99/mo annually. Includes SalesAI, BlogAI, StoryAI, 75 runs/mo, longform frameworks, and more.
- Professional Plan: $49.99/mo or $34.99/mo annually. Adds 200 runs/mo to the Starter Plan.
- Unlimited Plan: $79.99/mo or $55.99/mo annually. Unlimited runs and 4 extra seats for teams.
Wordtune
Wordtune is an AI writing assistant that helps you write better content across various platforms and purposes. It uses advanced algorithms to understand the meaning and context of your sentences, and offers you different ways to rephrase, rewrite, or improve them.
Discover more on our blog, where we share tips and tutorials about “7 Best AI Content Detectors to Check Plagiarism” Whether you are a beginner or experienced, we have got you covered with valuable insights on the “7 Best AI Content Detectors to Check Plagiarism”.
Pros Cons Easy to use and navigate. Limited free version. Saves time and avoids writer’s block. Interface can be distracting. Improves writing quality and clarity. Accuracy of suggestions can vary.
Pricing
- Free plan: 10 rewrites, 3 AI prompts, and 3 summaries daily, unlimited text corrections, $0/month.
- Plus plan: 30 rewrites, 5 AI prompts, and 5 summaries daily, unlimited text recommendations, $9.99/month annually or $24.99/month monthly.
- Unlimited plan: Unlimited rewrites, AI prompts, and summaries, unlimited text recommendations, premium support, $14.99/month annually or $29.99/month monthly.
- Business plan: Custom pricing, includes SAML SSO, brand tone, security features, dedicated account manager, centralized billing.
Frequently Asked Questions
What is the Difference Between AI Copywriting Tools and Human Copywriters?
AI copywriting tools assist human writers by generating content based on inputs, but they can’t entirely replace human copywriters.
How Can I Choose the Best AI Copywriting Tool for my Content Marketing Needs?
To find the best AI copywriting tool, assess content quality, customization, formats, and costs. Compare, read reviews, and try demos before deciding.
What are the Advantages and Disadvantages of Using AI Copywriting Tools for Content Marketing?
AI copywriting tools save time and enhance creativity but may produce errors and raise ethical concerns. Assess pros and cons for your needs.
How Can I Improve my Writing Skills by using AI Copywriting Tools?
AI copywriting tools can enhance your writing skills. Learn from their content generation and use them for feedback on your own writing.
Is AI Copywriting Tool Free?
Some AI copywriting tools are free, while others require a subscription or a one-time payment. The free AI copywriting tools may have some limitations.
Conclusion
Content marketing is a powerful way to attract and retain your customers, but it can also be challenging and time-consuming. That’s why you need AI copywriting tools to help you create better content faster and easier. AI copywriting tools can generate engaging and effective content for various purposes.
We hope that this article has provided you with some useful information and insights on AI copywriting tools and how they can boost your content marketing. If you have any questions or comments, please feel free to share them with us. Thank you for reading.
