Email is vital for communication. Whether you’re in business, marketing, sales, freelancing, or job hunting, you depend on it. But how do you know if your emails are actually being opened, read, and responded to? Measure their impact, improve campaigns, and nurture leads effectively?
This is where email tracking comes in handy. Email tracking is the process of monitoring and analyzing the actions taken by your email recipients, such as opening, clicking, replying, forwarding, or deleting your emails. Email tracking can help you gain valuable insights into your email performance and improve your email strategy.
Table of Contents
Best Email Tracking Apps
There are many email tracking apps available, each with its own set of features and pricing plans. When choosing an email tracking app, keep your needs and budget in mind. Mailtrack is a good alternative if you need a basic email tracking app with real-time tracking. Here are some of the best email tracking apps in 2023:
HubSpot
HubSpot Sales Hub is a comprehensive sales software that helps you track your emails and manage your entire sales pipeline. HubSpot Sales Hub allows you to track your emails from Gmail, Outlook, or HubSpot CRM and get notified when your recipients open, click, reply, or book a meeting with you.
Feature
- HubSpot can find out when your attached document is downloaded by the recipient.
- You can see the history of your log activity inside the browser.
- You can set your emails to be sent on a specific date in the future.
- This application works with both Office 365 and Google calendar and syncs with them automatically.
- HubSpot can monitor the emails of your employees and see how they perform with their leads and prospects.
- You can automate your sales process and streamline your tasks with this application.
Yesware
Yesware is a top choice for sales professionals who want to track their emails and boost their sales productivity. Yesware allows you to track your emails from Gmail or Outlook and get real-time notifications when your recipients open, click, reply, or forward your emails. You can also see where they are located and what device they are using.
Features:
- This app gives you instant feedback on your emails.
- You can see how your recipients interact with your email and attachments.
- You can also schedule meetings with a calendar feature.
- Yesware app works well with LinkedIn and Salesforce.
- Yesware helps you track your daily activity and optimize your campaigns.
Mailtrack
Mailtrack is a simple and easy-to-use email tracking app that works with Gmail and Google Workspace (formerly G Suite). Mailtrack lets you track your emails and see when they are opened, how many times they are opened, and on what device they are opened.
Features:
- You can get instant alerts when your email is opened by the recipient.
- You can track as many emails as you want, you can also enjoy a user-friendly interface.
- It is a great email tracking software for Outlook that shows you how often your email is viewed.
- It does not use much of your computer’s resources.
Streak
Streak is a CRM tool that integrates with Gmail and Google Workspace and helps you track your emails and manage your sales, support, hiring, project management, etc. Streak CRM for Gmail allows you to track your emails from Gmail and see when they are opened, clicked, replied to, or bounced.
Discover more on our blog, where we share tips and tutorials about “Top 8 Anonymous Email Account Providers to Protect Your Online Identity” Whether you are a beginner or experienced, we have got you covered with valuable insights on the “Anonymous Email Account Providers to Protect Your Online Identity.”
Features
- Streak can easily switch email tracking on and off with just one click of your mouse.
- You can see all your tracked emails in a neat list that shows you the status and details of each email.
- Streak can send bulk emails to the recipients who have viewed your email and follow up with them effectively.
- You can share your tracked results with others and collaborate with your team or clients.
- You can manage your email data using Google sheet integration and export or import your data as you wish.
Boomerang for Gmail
Boomerang for Gmail is an email productivity app that works with Gmail and Google Workspace. Boomerang for Gmail lets you track your emails and see when they are opened, clicked, or replied to. You can also see how long it takes for your recipients to respond to your emails.
Features
- Get help from a smart assistant to schedule your meetings faster and easier.
- Postpone your messages until a later time or place that suits you better.
- Add all the necessary information for your meetings from your inbox in one click.
- Share your free time slots with your clients and let them choose the best time for them.
Mixmax
Mixmax is an email tracking and productivity app that works with Gmail and Google Workspace. Mixmax lets you track your emails and see when they are opened, clicked, downloaded, or replied to. You can also see where they are opened and on what device they are opened.
Features
- Mixmax works with Gmail and integrates seamlessly with your inbox.
- It shows you who among the recipients of your group email has opened it and when.
- It has a convenient sidebar that lets you access all the features and settings easily.
- Mixmax tracks all your emails by default and notifies you when they are opened.
- It tells you what device your email was opened on, such as a laptop, tablet, or smartphone.
- Mixmax also reveals the geographic location of your email openers, so you can know where they are in the world.
Snov.io
Snov.io Email Tracking App is a tool that lets you track your email activity in Gmail accounts. You can get real time notifications on your desktop when your emails are opened. You can also see where they are opened and on what device they are opened.
Features
- Snov.io can create reminders for emails that you want to track and get notified when they are due.
- You can choose your own signature for your emails and customize it with your name, logo, and contact information.
- Snov.io can track the links in your emails and see how many times they are clicked and by whom.
- You can track as many emails as you need without any limit or restriction.
- This email tracker software integrates smoothly with your Gmail interface and adds a tracking button to you compose window.
SalesHandy
SalesHandy is a great email tracking software for Gmail that notifies you in real time when someone opens your email. You can also track the responses to your emails with this tool. You can also see where they are opened and on what device they are opened.
Features
- SalesHandy can track as many emails as you want without any cost.
- You can create and use effective sales emails that work with Gmail.
- SalesHandy can share your email templates with your team and collaborate with them.
- You can see how your employees are performing with their email campaigns and contacts.
ContactMonkey
ContactMonkey is an email tracking and analytics app that works with Gmail and Outlook. It also helps you send customized email messages to your employees using mail merge. ContactMonkey lets you track your emails and see when they are opened, clicked, downloaded, or replied to.
Feature
- ContactMonkey can make sure that your email reaches the recipient at the right time by scheduling your emails in advance.
- You can find out which subject lines work best for your emails by using the dashboard that analyzes their performance.
- ContactMonkey can get customer support in chat from one of the best email tracking software for Outlook.
- You can easily send newsletters that are tailored to your audience’s interests and preferences.
- ContactMonkey can create responsive HTML emails and mailers by using the drag and drop templates that are provided by the software.
Bananatag
Bananatag is an email tracking app that works with Gmail, Outlook, or any other email client via SMTP. Bananatag lets you track your emails and see when they are opened, clicked, downloaded, or forwarded. You can also see where they are opened and on what device they are opened.
Features
- You can see when your emails are opened, clicked, or replied to by your recipients. You can also get real-time notifications on your desktop or mobile device.
- You can schedule your emails to be sent at a later time or date, or use the smart send feature to let Bananatag choose the best time based on your recipient’s behavior.
- You can create and use effective and personalized email templates that work with Gmail and Outlook. You can also measure the performance of your templates.
- You can share your email templates with your team and collaborate with them. You can also access a library of pre-made templates for different purposes and occasions.
How to Choose the Best Email Tracking App?
- Compatibility: The email tracking app should be compatible with your email service provider and your device (such as desktop, laptop, tablet, or smartphone).
- Features: The email tracking app should offer the features that you need, such as open rate, click rate, reply rate, bounce rate, delivery rate, attachment tracking, etc.
- Analytics: The email tracking app should provide you with detailed and accurate analytics on your email performance, such as graphs, charts, tables, etc.
- Customization: The email tracking app should allow you to customize your email tracking settings, such as adding or removing trackers, choosing when to send notifications, setting reminders, etc.
- Integration: The email tracking app should integrate with other tools that you use, such as CRM (customer relationship management), marketing automation, calendar, etc.
- Support: The email tracking app should offer reliable and responsive customer support in case you encounter any issues or have any questions.
- Pricing: The email tracking app should fit your budget and offer a fair pricing plan that suits your needs.
Frequently Asked Questions
Why do I need Email Tracking?
Track emails for insights: Improve strategy by knowing what works, engage at right times, optimize content, and more.
How do I Track my Emails?
Use email tracking apps to integrate with your email service, get real-time notifications, and analyze email activity effectively.
How do I Choose the Best email Tracking app for my Needs?
Consider compatibility, features, analytics, customization, integration, support, and pricing when choosing an email tracking app.
Conclusion
Email tracking is a useful and powerful tool that can help you improve your email communication and performance. By using an email tracking app, you can monitor and analyze the actions taken by your email recipients and optimize your email strategy accordingly.
However, not all email tracking apps are the same. They differ in terms of compatibility, features, analytics, customization, integration, support, and pricing. Therefore, you need to choose the best email tracking app for your needs based on these factors.
